

Lori Dorfman, DrPH
Director, Berkeley Media Studies Group
Berkeley, CA
dorfman@bmsg.org
(510) 204-9700
Lori directs the Berkeley Media Studies Group, a project of the Public Health Institute, where she oversees BMSG’s research on the news, media advocacy training for advocates, and professional education for journalists. She earned her doctorate in 1994 from the University of California, Berkeley, School of Public Health, where, using participant observation and content analysis, she studied how television news frames health issues. Her recent research examines how local television news and newspapers portray a variety of public health issues, including racial discrimination, children’s health, nutrition, paid family leave, youth and violence, intimate partner violence, and alcohol, tobacco and other drugs. Dr. Dorfman conducts media advocacy training for grass roots organizations and public health leaders, consults for government agencies and community programs across the U.S. and internationally, publishes articles on public health and mass communication, and teaches a course for masters students on mass communication and public health at UC Berkeley's School of Public Health.
She co-authored the major texts on media advocacy: Public Health and Media Advocacy: Power for Prevention and News for a Change: An Advocates' Guide to Working with the Media. She edited Reporting on Violence: A Handbook for Journalists, which helps reporters include a public health perspective in violence reporting. She is part of an interdisciplinary team that conducts workshops on violence reporting for newspapers and local TV news stations. Dr. Dorfman’s latest work, Making the Case for Early Care and Education: A Message Development Guide for Advocates, and Navigating the Trade Press: What are the food and beverage industries discussing? are available from www.bmsg.org.
Ann Jefferson
Pacific School of Religion
Berkeley, CA
ajefferson@psr.edu
(510) 849-8284
Ann is currently Worship Director & Program Coordinator, at the Certificate of Ministry Studies Program at the Pacific School of Religion. She has worked more than a decade as a community organizer on health issues including work as the lead organizer at the Marin Institute for the Prevention of Alcohol and Other Drug Problems. She has done extensive work in faith communities on alcohol, substance abuse, tobacco control and HIV/AIDS policy advocacy and conducts training on health related organizing and policy advocacy nationwide. An ordained minister, Ann's ministry not only includes her health organizing work but work on LGBTQ issues, youth advocacy and advocacy to expand the rights of grandparents as primary caregivers. In addition, she conducts an active music ministry and helps to lead several inspirational music groups in the Bay Area.
Lee Ann Hall
Executive Director
Northwest Federation of Community Organizations & ICAN
Seattle, WA
leeann@nwfco.org
(206) 568-5400
LeeAnn is the founding Executive Director for both the Northwest Federation of Community Organizations and is the Director of one of its affiliates Idaho Community Action Network. LeeAnn is skilled at develop statewide action campaigns that lead to permanent policy changes. She started with Oregon Fair Share in 1978 and went on to supervise field operations for the CLEC Canvass Network west of the Rockies.
Antonio Lopez
Consultant
New York City, NY
antonio@world-bridger.com
Antonio López's goal as an educator, journalist, media producer and speaker is to bridge worlds—mental, cultural, physical and spiritual. López is an expert on media, culture, Native American and Latino issues. López was a content provider for a groundbreaking Spanish language media and health CDROM produced by the New Mexico Media Literacy Project, Medio y Remedios. Currently he is a nationally syndicated editorial writer for the Progressive Media Project's Latino Voices series. He teaches and trains instructors in outreach, media production and media literacy, specializing in rural communities.
He's written for LA Weekly, Frontera, Hispanic
Magazine, Urban Latino, Southwest Art, El Andar,
In These Times, New Mexico Magazine, Native Peoples,
Tricycle and Punk Planet. He was a staff arts writer for Santa Fe's
daily newspaper, The New Mexican and the Albuquerque Journal.
He received professional training at the Center for Investigative Reporting
in San Francisco, and earned his BA in Peace and Conflict Studies at UC Berkeley
and MA in Media Studies at the New School University. He is currently a PhD
candidate in sociology at the New School in New York City.