Meta Messaging: Framing Your Case & Reinforcing Your Allies

The battleground for social justice is vast. Each issue is different, but each, in a fundamental way, is the same. Does that mean we can all say the same thing? This message memo explains how our issues are different and the same, and how, as advocates, we can make the most of it in our messages to serve their own immediate strategic needs and, at the same time, echo one another’s larger goals for social change.