#GivingTuesday: A Quick Guide for Grassroots Orgs & Organizers
Basebuilding organizers and grassroots organizations work to transform structures and social systems such as housing, education, healthcare, and food access, that deeply shape community health outcomes and drive health and racial inequities. Critically, these organizers need the funds and support to continue to do their crucial work on the ground advancing justice and liberation sustainably and effectively; however, frontline organizations are often overlooked during days of giving.
Giving Tuesday is the Tuesday after Black Friday and Cyber Monday, organizations across the globe call on their friends, their extended networks, allies and beyond to reclaim the beginning of the holiday shopping frenzy. The purpose is to refocus on the gift of giving and donating to organizations and causes they believe in and want to uplift. This is a quick guide for grassroots organizations looking to participate in Giving Tuesday on how to launch an impactful campaign to support frontline work.