BOARD MEMBER
Suniti Sarah Bal is a Vice President at GMMB, one of the most respected full-service communications agencies in the nation. GMMB is a firm on a mission to help non-profits, associations and foundations raise their profiles, advance issues, shift attitudes and change lives. Suniti brings over 15 years of nonprofit and political communications experience to GMMB.
Currently her portfolio includes work on health equity, climate change, and child well-being. She has had the opportunity to support reproductive health organizations navigating media crises like the overturn of Roe v. Wade and supported advocacy efforts to elect pro-choice candidates in key states. Working closely with non-profits of all sizes, she provides strategic communications counsel to support day-to-day communications needs, expert crisis communications support, and overall partnership to help organizations reach their goals. In addition to her client work, she sits on GMMB’s Diversity Equity and Inclusion Council and serves as a co-lead of the Earned Media Strategy Group.
Most recently, Suniti worked at the American Heart Association (AHA), where she served as Director of Federal Media Advocacy. In this role, she implemented strategic direction on all communication and outreach to the national media in support of the Association’s federal advocacy agenda. She also led communications and media strategy for multiple grassroots policy campaigns, including AHA’s successful campaign to end the practice of surprise medical billing.
Prior to her work with AHA, she served as Director of Public Relations for The Arc of The United States, the nation’s oldest and largest disability rights organization. During her tenure with The Arc, she tripled The Arc’s earned media coverage and created lasting partnerships to further the organization’s mission of inclusion. Disability rights remains a passion for her.